{"id":102309,"date":"2026-10-28T11:11:36","date_gmt":"2026-10-28T10:11:36","guid":{"rendered":"https:\/\/congopubonline.com\/?p=102309"},"modified":"2026-10-28T11:18:56","modified_gmt":"2026-10-28T10:18:56","slug":"tensions-mbappe-chine-pekin-envoie-une-mise-en-garde-au-business-du-football","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=102309","title":{"rendered":"Tensions Mbapp\u00e9-Chine: P\u00e9kin envoie une mise en garde au business du football"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mauvaise passe pour la superstar fran\u00e7aise du football, Kylian Mbapp\u00e9. Apr\u00e8s avoir vu le Ballon d&rsquo;Or lui \u00e9chapper lundi 26 octobre, le joueur subit les foudres des autorit\u00e9s chinoises. En cause : ses propos sur Mao Zedong qui ont offens\u00e9 P\u00e9kin. La col\u00e8re de P\u00e9kin menace d\u00e9sormais le joueur et les sponsors de son club, le Real Madrid.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l&rsquo;origine du courroux de P\u00e9kin, il y a cette s\u00e9quence vid\u00e9o tourn\u00e9e au mois de mars dans le talk-show fran\u00e7ais en ligne \u00ab The Bridge \u00bb, anim\u00e9 par le footballeur Aur\u00e9lien Tchouam\u00e9ni, son co\u00e9quipier en club comme en s\u00e9lection. Kylian Mbapp\u00e9 y est interrog\u00e9 en coulisses \u00e0 propos de diverses images le parodiant \u2013 des \u00ab m\u00e8mes \u00bb, comme on dit sur la Toile. Sur le ton de la plaisanterie, en pleine s\u00e9ance maquillage, l&rsquo;int\u00e9ress\u00e9 \u00e9voque alors celle qui le fait&nbsp;<strong><a href=\"https:\/\/www.rfi.fr\/fr\/sports\/20261027-kylian-mbapp%C3%A9-provoque-une-lev%C3%A9e-de-boucliers-en-chine-apr%C3%A8s-des-propos-sur-mao-zedong\">ressembler \u00e0 un \u00ab&nbsp;<em>dictateur chinois<\/em>&nbsp;\u00bb<\/a><\/strong>. Apparaissent alors, dans la s\u00e9quence vid\u00e9o mont\u00e9e, des images de&nbsp;<strong><a href=\"https:\/\/www.rfi.fr\/fr\/podcasts\/invit%C3%A9-international\/20260909-chine-50-ans-apr%C3%A8s-la-mort-de-mao-zedong-la-d%C3%A9mao%C3%AFsation-n-a-pas-eu-lieu\">Mao Zedong<\/a><\/strong>&nbsp;(1893-1976), dont les traits ont \u00e9t\u00e9 remplac\u00e9s par ceux de Kylian Mbapp\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La vid\u00e9o a refait surface lundi 26 octobre, jour de l&rsquo;attribution du&nbsp;<strong><a href=\"https:\/\/www.rfi.fr\/fr\/sports\/20261026-en-direct-suivez-la-c%C3%A9r%C3%A9monie-du-ballon-d-or-2026\">Ballon d&rsquo;Or 2026<\/a><\/strong>&nbsp;\u00e0 Londres. Le m\u00e9dia chinois Dongqiudi, consacr\u00e9 au football, l&rsquo;a rep\u00e9r\u00e9e et \u00e9crit que \u00ab&nbsp;<em>Kylian Mbapp\u00e9 a tenu des propos inappropri\u00e9s concernant la Chine lors d&rsquo;une interview. Ces propos \u00e9tant susceptibles de blesser la Chine et son peuple, nous ne pouvons les traduire<\/em>&nbsp;\u00bb. D\u00e8s mardi, l&rsquo;international fran\u00e7ais a pr\u00e9sent\u00e9 ses excuses.<\/p>\n\n\n\n<h2 id=\"h-consequences-economiques-immediates\" class=\"wp-block-heading\">Cons\u00e9quences \u00e9conomiques imm\u00e9diates<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90-1024x1024.png\" alt=\"\" class=\"wp-image-102312\" style=\"width:753px;height:auto\" srcset=\"https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90-1024x1024.png 1024w, https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90-300x300.png 300w, https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90-150x150.png 150w, https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90-768x768.png 768w, https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90-1170x1170.png 1170w, https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90-585x585.png 585w, https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90-1200x1200.png 1200w, https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/image-90.png 1440w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 les excuses, quelques heures seulement apr\u00e8s la divulgation de la vid\u00e9o, trois sponsors chinois de Kylian Mbapp\u00e9 ont fait savoir qu&rsquo;ils mettaient fin \u00e0 leur collaboration avec la superstar. Parmi eux, la marque de boisson \u00e9nergisante Bushuila, filiale du groupe Dongpeng, ainsi que deux fabricants de produits laitiers, Mengniu et Milkground. M\u00eame si Kylian Mbapp\u00e9 tire la majeure partie de ses revenus publicitaires de ses partenariats en Europe et aux&nbsp;<strong><a href=\"https:\/\/www.rfi.fr\/fr\/tag\/%C3%A9tats-unis\/\">\u00c9tats-Unis<\/a><\/strong>, cette rupture de contrat a des cons\u00e9quences indirectes pour la star et son club.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans la journ\u00e9e, la t\u00e9l\u00e9vision publique chinoise (CCTV) a fait savoir qu&rsquo;elle ne retransmettra plus \u2013&nbsp;jusqu&rsquo;\u00e0 nouvel ordre&nbsp;\u2013 les matchs du Real Madrid, le club de l&rsquo;attaquant, et ceux de tout le championnat espagnol, la Liga. Pour Vincent Chaudel, fondateur de l&rsquo;observatoire du Sport Business, c&rsquo;est surtout l\u00e0 que se trouve la r\u00e9elle cons\u00e9quence de cette pol\u00e9mique&nbsp;: \u00ab&nbsp;<em>Le Real Madrid, comme la Liga d&rsquo;ailleurs, cherchent \u00e0 d\u00e9velopper tout le temps leurs revenus. Le Real Madrid est le premier club \u00e0 avoir pass\u00e9 le milliard d&rsquo;euros de chiffre d&rsquo;affaires. Mais pour atteindre ce milliard de chiffre d&rsquo;affaires, \u00e7a passe par de gros contrats de sponsoring. Ces revenus commerciaux sont li\u00e9s \u00e0 la zone de chalandise du club et de son aura. Et justement, le march\u00e9 chinois, aujourd&rsquo;hui, repr\u00e9sente 1,4 milliard d&rsquo;individus. Donc, les sponsors qui s&rsquo;associent avec un club comme le Real ou avec un joueur comme Mbapp\u00e9, ce qui leur importe, c&rsquo;est de pouvoir aller chercher des march\u00e9s internationaux. Et c&rsquo;est cette exposition-l\u00e0 qui est d\u00e9terminante.<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Chine a pris de l&rsquo;importance, y compris dans l&rsquo;\u00e9conomie du football<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le sport international tel qu&rsquo;il a \u00e9t\u00e9 con\u00e7u au XXe si\u00e8cle par les Europ\u00e9ens et les Am\u00e9ricains doit maintenant compter avec les pays \u00e9mergents des&nbsp;<strong><a href=\"https:\/\/www.rfi.fr\/fr\/tag\/brics\/\">Brics+<\/a><\/strong>, qui n&rsquo;ont pas toujours la m\u00eame vision politique et culturelle que celle des Occidentaux. \u00ab&nbsp;<em>Le sport tel qu&rsquo;on l&rsquo;a connu est devenu d\u00e9pendant du cash, de l&rsquo;argent<\/em>, estime Vincent Chaudel.&nbsp;<em>Et quand on voit toutes les difficult\u00e9s \u00e9conomiques que l&rsquo;on a actuellement chez nous, en Europe, il faut bien aller chercher de l&rsquo;argent ailleurs. Or, c&rsquo;est celui qui paie qui d\u00e9cide, en g\u00e9n\u00e9ral&nbsp;! Donc, \u00e0 partir du moment o\u00f9 on prend l&rsquo;argent des Chinois \u2013&nbsp;ou de l&rsquo;<strong><a href=\"https:\/\/www.rfi.fr\/fr\/tag\/arabie-saoudite\/\">Arabie saoudite<\/a>,<\/strong>&nbsp;par exemple&nbsp;\u2013, il ne faut pas s&rsquo;\u00e9tonner qu&rsquo;en contrepartie, ils essaient d&rsquo;infl\u00e9chir notre fa\u00e7on de penser ou de fonctionner. Si on ne veut pas de leurs exigences, alors il ne faut pas prendre leur argent&nbsp;!<\/em>&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le cas pr\u00e9sent, il y a fort \u00e0 parier, apr\u00e8s les excuses de Kylian Mbapp\u00e9 et celles de Javier Tebas, le pr\u00e9sident de la ligue espagnole, que les relations entre la star, son club madril\u00e8ne et P\u00e9kin vont s&rsquo;apaiser. Mais il n&rsquo;en reste pas moins que la&nbsp;<strong><a href=\"https:\/\/www.rfi.fr\/fr\/tag\/chine\/\">Chine<\/a><\/strong>&nbsp;aura su envoyer une mise en garde \u00e0 l&rsquo;ensemble du monde sportif sur les cons\u00e9quences possibles lorsque l&rsquo;on critique son r\u00e9gime.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">RFI<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 12<\/span><span class='epvc-label'> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Mauvaise passe pour la superstar fran\u00e7aise du football, Kylian Mbapp\u00e9. Apr\u00e8s avoir vu le Ballon d&rsquo;Or lui \u00e9chapper lundi 26 octobre, le joueur subit les foudres des autorit\u00e9s chinoises. En&hellip;<\/p>\n","protected":false},"author":1,"featured_media":102310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[844,63],"tags":[],"class_list":["post-102309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-bimber-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tensions Mbapp\u00e9-Chine: P\u00e9kin envoie une mise en garde au business du football - Congo Pub Online<\/title>\n<meta name=\"description\" content=\"Tensions Mbapp\u00e9-Chine: P\u00e9kin envoie une mise en garde au business du football \u00c0 la Une\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congopubonline.com\/?p=102309\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tensions Mbapp\u00e9-Chine: P\u00e9kin envoie une mise en garde au business du football\" \/>\n<meta property=\"og:description\" content=\"Tensions Mbapp\u00e9-Chine: P\u00e9kin envoie une mise en garde au business du football \u00c0 la Une\" \/>\n<meta property=\"og:url\" content=\"https:\/\/congopubonline.com\/?p=102309\" \/>\n<meta property=\"og:site_name\" content=\"Congo Pub Online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/Congopubonline\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-28T10:11:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-28T10:18:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/congopubonline.com\/wp-content\/uploads\/2026\/10\/HVs7AM8W8AABLil.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1179\" \/>\n\t<meta property=\"og:image:height\" content=\"1184\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin9775\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:site\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin9775\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=102309#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=102309\"},\"author\":{\"name\":\"admin9775\",\"@id\":\"https:\\\/\\\/congopubonline.com\\\/#\\\/schema\\\/person\\\/d2f3a940be2e9c1a0e4f8831e203f3cc\"},\"headline\":\"Tensions Mbapp\u00e9-Chine: P\u00e9kin envoie une mise en garde au business du football\",\"datePublished\":\"2026-10-28T10:11:36+00:00\",\"dateModified\":\"2026-10-28T10:18:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=102309\"},\"wordCount\":839,\"publisher\":{\"@id\":\"https:\\\/\\\/congopubonline.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=102309#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/congopubonline.com\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/HVs7AM8W8AABLil.jpg\",\"articleSection\":[\"\u00c0 la Une\",\"Sport\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=102309\",\"url\":\"https:\\\/\\\/congopubonline.com\\\/?p=102309\",\"name\":\"Tensions Mbapp\u00e9-Chine: P\u00e9kin envoie une mise en garde au business du football - 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