{"id":15105,"date":"2022-10-04T10:35:34","date_gmt":"2022-10-04T08:35:34","guid":{"rendered":"https:\/\/congopubonline.com\/?p=15105"},"modified":"2022-10-12T15:12:45","modified_gmt":"2022-10-12T13:12:45","slug":"tiktok-suit-vos-habitudes","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=15105","title":{"rendered":"Tiktok suit vos habitudes en ligne, m\u00eame si vous n’utilisez pas Tiktok"},"content":{"rendered":"\n

Comme Facebook et Google, TikTok propose \u00e0 des milliers de sites d’int\u00e9grer des mouchards destin\u00e9s au ciblage publicitaire. Une enqu\u00eate permet d’\u00e9valuer cette pratique au sein du groupe chinois.<\/strong><\/p>\n\n\n\n

Des recherches de chaussures, de billets de train, ou des probl\u00e8mes de sant\u00e9? Votre activit\u00e9 sur le Web est suivie \u00e0 la trace par de nombreux \u00ab\u00a0mouchards\u00a0\u00bb num\u00e9riques, pr\u00e9sents sur des millions de sites. Ils appartiennent notamment \u00e0 Google et Facebook, qui enregistrent vos errements num\u00e9riques pour mieux vous proposer de la publicit\u00e9 en ligne. Mais TikTok est d\u00e9sormais tr\u00e8s pr\u00e9sent \u00e0 leurs c\u00f4t\u00e9s, rel\u00e8ve une enqu\u00eate publi\u00e9e par l’association am\u00e9ricaine de consommateurs Consumer Reports.<\/p>\n\n\n\n

Pour comprendre l’ampleur du ph\u00e9nom\u00e8ne, l’\u00e9tude de Consumer Reports a analys\u00e9 20.000 sites Web, dont un millier figurant parmi les plus populaires outre-Atlantique. R\u00e9sultat: des centaines d’entre eux utilisent le \u00ab\u00a0pixel TikTok\u00a0\u00bb, un bout de code informatique permettant d’enregistrer la visite de chaque internaute sur une page Web en question. Les informations collect\u00e9es concernent par exemple l’adresse IP de l’utilisateur, mais aussi un num\u00e9ro d’identifiant unique, allou\u00e9 par TikTok, afin de dresser un profil complet et tra\u00e7able.<\/p>\n\n\n\n

Des informations parfois sensibles<\/h5>\n\n\n\n

Sur Facebook, Google, comme TikTok, ces informations sont autant de marqueurs pour diffuser de la publicit\u00e9 cibl\u00e9e sur l’une de leurs plateformes, comme Facebook, Instagram, ou Gmail. De leur c\u00f4t\u00e9, les marques acceptant d’int\u00e9grer ce \u00ab\u00a0pixel\u00a0\u00bb peuvent ensuite acheter cette publicit\u00e9 pour convaincre un client qui aurait pass\u00e9 du temps sur leur site Web, mais aussi \u00e0 des fins d’analyse statistique.<\/p>\n\n\n\n

Pour cumuler le plus d’informations possible, les mouchards de Facebook, Google et TikTok cr\u00e9ent une fiche pour chaque internaute. Pour ceux qui utilisent leur service, afin de les retrouver par la suite et leur diffuser de la publicit\u00e9 cibl\u00e9e, mais \u00e9galement pour tous les autres, dont les adresses IP et les habitudes restent ainsi r\u00e9pertori\u00e9es.<\/p>\n\n\n\n

Comme le rappelle Consumer Reports, ces informations sont pourtant loin d’\u00eatre anodines, lorsque les sites partenaires de TikTok h\u00e9bergent des pages dont la consultation peuvent en dire long sur l’internaute. Parmi les exemples de partenaires cit\u00e9s, la c\u00e9l\u00e8bre marque de r\u00e9gimes Weight Watchers, le planning familial am\u00e9ricain, ou encore un site diffusant des informations sur les dysfonctionnements \u00e9rectiles. Et ce alors que les conditions d’utilisation de TikTok interdisent en th\u00e9orie \u00e0 ses partenaires de lui fournir des informations li\u00e9es \u00e0 la sant\u00e9.<\/p>\n\n\n\n

Si ces pratiques sont courantes et connues de longue date concernant Facebook et Google, elles posent de nouvelles questions concernant TikTok: malgr\u00e9 le succ\u00e8s de l’application, le nombre d’Occidentaux ne l’utilisant pas et susceptibles d’\u00eatre suivis malgr\u00e9 eux est bien plus important. Par ailleurs, l’entreprise transmet des donn\u00e9es vers la Chine, sans n’avoir jamais pr\u00e9cis\u00e9 lesquelles. Comme de nombreuses entreprises chinoises de la tech, elle a par ailleurs sign\u00e9 des engagements de coop\u00e9ration avec son gouvernement.<\/p>\n\n\n\n

Rapha\u00ebl Grably<\/strong><\/p>\n\n\n\n

BFM TV via CONGO PUB Online <\/em><\/strong><\/p>\n

<\/span> 413<\/span> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Comme Facebook et Google, TikTok propose \u00e0 des milliers de sites d’int\u00e9grer des mouchards destin\u00e9s au ciblage publicitaire. Une enqu\u00eate permet d’\u00e9valuer cette pratique au sein du groupe chinois. Des…<\/p>\n","protected":false},"author":1,"featured_media":15110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[61],"tags":[380,1206],"class_list":["post-15105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sci-et-tech","tag-chine","tag-tiktok"],"yoast_head":"\nTiktok suit vos habitudes en ligne, m\u00eame si vous n'utilisez pas Tiktok - Congo Pub Online<\/title>\n<meta name=\"description\" content=\"Comme Facebook et Google, TikTok propose \u00e0 des milliers de sites d'int\u00e9grer des mouchards destin\u00e9s au ciblage publicitaire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congopubonline.com\/?p=15105\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tiktok suit vos habitudes en ligne, m\u00eame si vous n'utilisez pas Tiktok\" \/>\n<meta property=\"og:description\" content=\"Comme Facebook et Google, TikTok propose \u00e0 des milliers de sites d'int\u00e9grer des mouchards destin\u00e9s au ciblage publicitaire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/congopubonline.com\/?p=15105\" \/>\n<meta property=\"og:site_name\" content=\"Congo Pub Online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/Congopubonline\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T08:35:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-12T13:12:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/congopubonline.com\/wp-content\/uploads\/2022\/10\/Tiktok-04-09-2022-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"admin9775\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:site\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin9775\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/congopubonline.com\/?p=15105#article\",\"isPartOf\":{\"@id\":\"https:\/\/congopubonline.com\/?p=15105\"},\"author\":{\"name\":\"admin9775\",\"@id\":\"https:\/\/congopubonline.com\/#\/schema\/person\/d2f3a940be2e9c1a0e4f8831e203f3cc\"},\"headline\":\"Tiktok suit vos habitudes en ligne, m\u00eame si vous n’utilisez pas Tiktok\",\"datePublished\":\"2022-10-04T08:35:34+00:00\",\"dateModified\":\"2022-10-12T13:12:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/congopubonline.com\/?p=15105\"},\"wordCount\":542,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/congopubonline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/congopubonline.com\/?p=15105#primaryimage\"},\"thumbnailUrl\":\"https:\/\/congopubonline.com\/wp-content\/uploads\/2022\/10\/Tiktok-04-09-2022-scaled.webp\",\"keywords\":[\"Chine\",\"Tiktok\"],\"articleSection\":[\"Science et Technologie\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/congopubonline.com\/?p=15105#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/congopubonline.com\/?p=15105\",\"url\":\"https:\/\/congopubonline.com\/?p=15105\",\"name\":\"Tiktok suit vos habitudes en ligne, m\u00eame si vous n'utilisez pas Tiktok - 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