{"id":51144,"date":"2023-11-03T09:06:07","date_gmt":"2023-11-03T08:06:07","guid":{"rendered":"https:\/\/congopubonline.com\/?p=51144"},"modified":"2023-11-03T09:06:15","modified_gmt":"2023-11-03T08:06:15","slug":"en-afrique-le-chiffre-daffaires-du-commerce-electronique-augmentera-de-104-par-an-jusquen-2027-a-5918-milliards-rapport","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=51144","title":{"rendered":"En Afrique, le chiffre d\u2019affaires du commerce \u00e9lectronique augmentera de 10,4% par an jusqu\u2019en 2027, \u00e0 59,18 milliards\u00a0$ (rapport)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Bien qu\u2019un nombre important de plateformes africaines de commerce \u00e9lectroniques peinent encore \u00e0 atteindre la rentabilit\u00e9, les perspectives du secteur restent prometteuses dans un contexte marqu\u00e9 par la num\u00e9risation des paiements, la mise en \u0153uvre de la Zone de libre-\u00e9change continentale africaine et le d\u00e9veloppement du paiement diff\u00e9r\u00e9.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d\u2019affaires global des plateformes de commerce \u00e9lectronique actives en Afrique devrait atteindre 59,18 milliards de dollars en 2027 contre 32,49 milliards seulement en 2022 et 13,58 milliards en 2018, a estim\u00e9 le cabinet de conseil en \u00e9conomie num\u00e9rique TechCabal Insights dans un rapport publi\u00e9 le 12 octobre.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.agenceecofin.com\/images\/47bdqa.png\" alt=\"47bdqa\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Intitul\u00e9&nbsp;<em>\u00ab&nbsp;Future of Commerce&nbsp;: Outlook for 2024&nbsp;\u00bb<\/em>, le rapport indique que ce chiffre d\u2019affaires devrait enregistrer une croissance de 10,4% en moyenne par an entre 2023 et 2027, gr\u00e2ce notamment \u00e0 la hausse du nombre d\u2019acheteurs en ligne, \u00e0 la multiplication des plateformes de e-commerce et \u00e0 l\u2019augmentation de la population du continent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre 2023 et 2027, le nombre d&rsquo;acheteurs en ligne africains augmentera de 17,9&nbsp;% en moyenne par an.&nbsp;Il atteindra 609,3 millions d\u2019acheteurs en 2027 contre 387,5 millions d\u2019acheteurs en 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par cons\u00e9quent, le taux d\u2019adoption du commerce \u00e9lectronique sur le continent devrait passer de 32% en 2022 \u00e0 44% en 2027, enregistrant ainsi une progression de 12 points de pourcentage sur cinq ans. Les principaux facteurs qui contribueront \u00e0 cette augmentation sont la hausse du nombre d&rsquo;utilisateurs de l&rsquo;Internet mobile et l&rsquo;adoption croissante des services financiers num\u00e9riques comme le mobile money et l\u2019Internet Banking.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec des ventes qui passeront de 13,93 milliards de dollars en 2023 \u00e0 20,08 milliards de dollars en 2025, le segment de l\u2019\u00e9lectronique sera le moteur de la croissance du chiffre d\u2019affaires global du commerce \u00e9lectronique sur le continent au cours des prochaines ann\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Viennent ensuite les segments des articles de mode, dont les ventes atteindront 11,44 milliards de dollars en 2025 contre 8,46 milliards en 2023, des jouets &amp; loisirs, des soins personnels et des meubles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des perspectives encourageantes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport r\u00e9v\u00e8le d\u2019autre part que 129 start-ups africaines sp\u00e9cialis\u00e9es dans le commerce en ligne ont r\u00e9alis\u00e9 des lev\u00e9es de fonds d\u2019un montant cumul\u00e9 de 948,5 millions de dollars entre le 1<sup>er<\/sup>&nbsp;janvier 2019 et le 30 juin 2023. La plus grosse lev\u00e9e de fonds a \u00e9t\u00e9 r\u00e9alis\u00e9e par la plateforme k\u00e9nyane de commerce \u00e9lectronique de produits alimentaires Wasoko (125 millions de dollars).<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.agenceecofin.com\/images\/48bdqa.png\" alt=\"48bdqa\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Malgr\u00e9 ces lev\u00e9es de fonds, un nombre important de ces jeunes pousses font face \u00e0 de grandes difficult\u00e9s op\u00e9rationnelles et peinent \u00e0 atteindre la rentabilit\u00e9. Ainsi, Zumi, Wabi et Sendy ont mis la clef sous la porte alors que Copia Global, Twiga Foods et Marketforce ont licenci\u00e9 respectivement 700, 494 et 54 employ\u00e9s depuis d\u00e9but 2022.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour sa part, Jumia ne parvient pas \u00e0 atteindre le stade de la rentabilit\u00e9 malgr\u00e9 un programme agressif de r\u00e9duction de ses charges, en raison notamment de la hausse de l\u2019inflation sur l\u2019ensemble des march\u00e9s o\u00f9 elle op\u00e8re. Les pertes enregistr\u00e9es au cours des premi\u00e8res ann\u00e9es d\u2019existence des plateformes de e-commerce ne sont pas cependant sp\u00e9cifiques aux jeunes pousses africaines. Il a fallu, en effet, huit ans au g\u00e9ant am\u00e9ricain Amazon pour devenir une entreprise rentable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport souligne par ailleurs que les perspectives des start-ups africaines op\u00e9rant dans le secteur du commerce \u00e9lectronique restent prometteuses durant les prochaines ann\u00e9es. D\u2019autant plus qu\u2019elles devraient tirer profit de l\u2019essor du secteur des paiements \u00e9lectroniques sur le continent, de l\u2019am\u00e9lioration des infrastructures et des capacit\u00e9s logistiques apr\u00e8s la mise en \u0153uvre de la Zone de libre-\u00e9change continentale africaine (Zlecaf), et du d\u00e9veloppement continu du paiement diff\u00e9r\u00e9 (Buy-Now-Pay-Later\/BNPL), qui doit permettre de r\u00e9duire les effets n\u00e9fastes du manque d\u2019acc\u00e8s au cr\u00e9dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AGENCE ECOFIN via CONGO PUB Online<\/strong><\/p>\n<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 283<\/span><span class='epvc-label'> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Bien qu\u2019un nombre important de plateformes africaines de commerce \u00e9lectroniques peinent encore \u00e0 atteindre la rentabilit\u00e9, les perspectives du secteur restent prometteuses dans un contexte marqu\u00e9 par la num\u00e9risation des&hellip;<\/p>\n","protected":false},"author":75,"featured_media":51146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[844,43],"tags":[4873,4871,4872],"class_list":["post-51144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-afrique","tag-4-par-an","tag-en-afrique","tag-le-chiffre-daffaires-du-commerce-electronique-augmentera-de-10"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>En Afrique, le chiffre d\u2019affaires du commerce \u00e9lectronique augmentera de 10,4% par an 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