{"id":51369,"date":"2023-11-06T14:10:49","date_gmt":"2023-11-06T13:10:49","guid":{"rendered":"https:\/\/congopubonline.com\/?p=51369"},"modified":"2023-11-06T14:10:56","modified_gmt":"2023-11-06T13:10:56","slug":"10-euros-par-mois-ce-que-cache-le-nouvel-abonnement-payant-de-facebook","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=51369","title":{"rendered":"10 Euros par mois : Ce que cache le nouvel abonnement payant de Facebook"},"content":{"rendered":"\n

Malgr\u00e9 son annonce, Facebook n’a aucune certitude que les autorit\u00e9s europ\u00e9ennes valideront sa future offre. Cette derni\u00e8re pourrait m\u00eame \u00eatre jug\u00e9e illicite.<\/strong><\/p>\n\n\n\n

Payer\u00a0pour acc\u00e9der \u00e0 Facebook et Instagram, sans la moindre publicit\u00e9. C’est ce qu’a\u00a0annonc\u00e9\u00a0Meta, la maison-m\u00e8re des deux plateformes, ce 30 octobre, pour r\u00e9pondre \u00ab\u00a0aux \u00e9volutions de la r\u00e9gulation europ\u00e9enne\u00a0\u00bb. Mais comme le confirme la Commission europ\u00e9enne \u00e0 Tech&Co ce 2 novembre, cette nouvelle option doit encore \u00eatre \u00e9tudi\u00e9e par les instances comp\u00e9tentes, \u00e0 commencer par la \u00ab\u00a0CNIL\u00a0\u00bb irlandaise, en charge du dossier de Meta, bas\u00e9 dans le pays pour ses activit\u00e9s europ\u00e9ennes. Le d\u00e9ploiement de cette offre payante en France est pr\u00e9vu pour la premi\u00e8re moiti\u00e9 de novembre.<\/p>\n\n\n\n

Pour comprendre la situation actuelle, il faut revenir\u00a0au r\u00e8glement europ\u00e9en sur la protection des donn\u00e9es personnelles\u00a0(RGPD), en vigueur depuis 2018. Parmi les grands principes, figurent plusieurs r\u00e8gles permettant \u00e0 une plateforme de traiter les donn\u00e9es personnelles des internautes. Ce que font Facebook, mais aussi Tiktok et consorts, en pistant les internautes sur les sites qu’ils visitent pour ensuite leur proposer de la publicit\u00e9 cibl\u00e9e.<\/p>\n\n\n\n

Ex\u00e9cution du contrat, puis int\u00e9r\u00eat l\u00e9gitime<\/h4>\n\n\n\n

Comme le pr\u00e9cise\u00a0l’article 6 du RGPD, les plateformes ont plusieurs solutions pour traiter, en toute l\u00e9galit\u00e9, les donn\u00e9es personnelles des internautes. En premier lieu le consentement, par exemple par l’affichage d’un message explicite. Mais Facebook – comme Instagram – n’a jamais souhait\u00e9 demander leur accord \u00e0 ses utilisateurs, en raison\u00a0du risque important de refus\u00a0de ces derniers.<\/p>\n\n\n\n

Dans un premier temps, Facebook a plaid\u00e9 la collecte de ces donn\u00e9es aux fins de la simple ex\u00e9cution du contrat conclu entre l’entreprise et ses utilisateurs, au moment de l’inscription de ces derniers et de leur acceptation des conditions d’utilisation. Fin 2022, les autorit\u00e9s irlandaises ont finalement estim\u00e9 que cette solution n’\u00e9tait pas adapt\u00e9e, et que les activit\u00e9s de Facebook \u00e9taient illicites, avec \u00e0 la cl\u00e9\u00a0une amende de 390 millions d’euros.<\/p>\n\n\n\n

D\u00e8s avril 2023, Facebook\u00a0a utilis\u00e9\u00a0une autre solution propos\u00e9e par le RGPD: l’int\u00e9r\u00eat l\u00e9gitime. Le r\u00e8glement europ\u00e9en pr\u00e9voit en effet qu’une plateforme peut se passer du consentement de l’internaute si l’utilisation de ses donn\u00e9es constitue un imp\u00e9ratif au fonctionnement de son service.<\/p>\n\n\n\n

Mais cet interlude sera de courte dur\u00e9e. Le 4 juillet 2023, la Cour de justice de l’Union europ\u00e9enne (CJUE)\u00a0estime\u00a0que la diffusion de la publicit\u00e9 cibl\u00e9e n’est pas indispensable au fonctionnement de Facebook, qui devra alors se tourner vers la solution qu’il a toujours souhait\u00e9 contourner: le consentement de l’utilisateur.<\/p>\n\n\n\n

Offre valid\u00e9e \u00ab\u00a0par aucune autorit\u00e9\u00a0\u00bb<\/h4>\n\n\n\n

Mais l\u00e0 encore, Facebook a profit\u00e9 d’une br\u00e8che: dans\u00a0son arr\u00eat, la CJUE \u00e9voque la possibilit\u00e9 de faire payer les utilisateurs. Aux yeux de la Cour de justice europ\u00e9enne, la proposition d’une alternative sans publicit\u00e9 en \u00e9change d'\u00a0\u00bbune r\u00e9mun\u00e9ration appropri\u00e9e\u00a0\u00bb serait suffisante pour assurer un consentement \u00ab\u00a0libre et \u00e9clair\u00e9\u00a0\u00bb des internautes.<\/p>\n\n\n\n

Si ces diff\u00e9rentes d\u00e9cisions administratives et judiciaires ont contraint Facebook \u00e0 proposer une formule payante dans l’Union europ\u00e9enne pour sauver son mod\u00e8le \u00e9conomique bas\u00e9 sur la publicit\u00e9 cibl\u00e9e, le g\u00e9ant am\u00e9ricain s’expose malgr\u00e9 tout \u00e0 de nouvelles sanctions.<\/p>\n\n\n\n

Pour s’assurer que sa nouvelle offre respecte bien le r\u00e8glement europ\u00e9en de protection des donn\u00e9es personnelles, Facebook aurait d\u00fb la faire valider par les autorit\u00e9s irlandaises de protection de la vie priv\u00e9e. Ce que l’entreprise n’a toujours pas fait, explique la Commission europ\u00e9enne \u00e0 Tech&Co.<\/p>\n\n\n\n

\n

\u00ab\u00a0A ce jour, l’offre de Meta n’a \u00e9t\u00e9 valid\u00e9e par aucune autorit\u00e9 de protection des donn\u00e9es personnelles\u00a0\u00bb, regrette-t-elle.<\/p>\n<\/blockquote>\n\n\n\n

Revoir son tarif \u00e0 la baisse?<\/h4>\n\n\n\n

Pour Facebook, l’alternative payante au consentement \u00e0 l’utilisation de ses donn\u00e9es personnelles fait peser un double risque: d’une part, que le simple fait de payer soit finalement consid\u00e9r\u00e9 comme non conforme au RGPD, contrairement \u00e0 ce qu’a estim\u00e9 la CJUE. D’autre part, que le montant r\u00e9clam\u00e9 par Facebook (10 euros par mois), ne soit pas consid\u00e9r\u00e9 comme \u00ab\u00a0une r\u00e9mun\u00e9ration appropri\u00e9e\u00a0\u00bb. Un sc\u00e9nario dans lequel Meta pourrait alors \u00eatre contraint de revoir ses tarifs \u00e0 la baisse.<\/p>\n\n\n\n

Cette annonce d’une offre payante pourrait par ailleurs \u00eatre li\u00e9e \u00e0 l’anticipation par Facebook de la publication\u00a0d’une annonce\u00a0majeure du r\u00e9gulateur europ\u00e9en des donn\u00e9es personnelles (EDPB): ce 1er novembre, ce dernier\u00a0a demand\u00e9\u00a0\u00e0 la \u00ab\u00a0CNIL\u00a0\u00bb irlandaise d’imposer \u00e0 Facebook l’arr\u00eat pur et simple de la publicit\u00e9 cibl\u00e9e en basant la collecte de donn\u00e9es sur les principes de l’ex\u00e9cution du contrat – ce qui a d\u00e9j\u00e0 \u00e9t\u00e9 fait d\u00e9but 2023 – mais aussi de l’int\u00e9r\u00eat l\u00e9gitime.<\/p>\n\n\n\n

\n

\u00ab\u00a0Il est temps pour Meta de se mettre en conformit\u00e9 et de mettre fin \u00e0 ses activit\u00e9s illicites\u00a0\u00bb tranche ainsi le gendarme europ\u00e9en des donn\u00e9es personnelles.<\/p>\n<\/blockquote>\n\n\n\n

Si l’autorit\u00e9 irlandaise validait son point de vue, Facebook serait alors contraint de faire reposer sa collecte de donn\u00e9es personnelles sur le consentement de l’utilisateur, en lui proposant de passer \u00e0 la caisse pour \u00e9viter d’\u00eatre pist\u00e9.<\/p>\n\n\n\n

Cette m\u00eame autorit\u00e9 irlandaise pourrait par la suite d\u00e9cider d’imposer \u00e0 Facebook une baisse de prix de son abonnement, voire la suppression de toute facturation pour \u00e9viter l’affichage de publicit\u00e9 cibl\u00e9e. Une d\u00e9cision catastrophique pour Facebook, dont le manque \u00e0 gagner pourrait \u00eatre \u00e9valu\u00e9 en milliards de dollars.<\/p>\n\n\n\n

Rapha\u00ebl Grably<\/strong><\/p>\n\n\n\n

BFM TV via CONGO PUB Online <\/strong><\/p>\n

<\/span> 307<\/span> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 son annonce, Facebook n’a aucune certitude que les autorit\u00e9s europ\u00e9ennes valideront sa future offre. Cette derni\u00e8re pourrait m\u00eame \u00eatre jug\u00e9e illicite. Payer\u00a0pour acc\u00e9der \u00e0 Facebook et Instagram, sans la…<\/p>\n","protected":false},"author":74,"featured_media":51375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[844,61],"tags":[],"class_list":["post-51369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-sci-et-tech"],"yoast_head":"\n10 Euros par mois : Ce que cache le nouvel abonnement payant de Facebook - Congo Pub Online<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 son annonce, Facebook n'a aucune certitude que les autorit\u00e9s europ\u00e9ennes valideront sa future offre. 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