{"id":55134,"date":"2023-12-28T17:07:25","date_gmt":"2023-12-28T16:07:25","guid":{"rendered":"https:\/\/congopubonline.com\/?p=55134"},"modified":"2023-12-28T17:07:34","modified_gmt":"2023-12-28T16:07:34","slug":"le-cabinet-detude-de-marches-canalys-a-publie-le-lundi-18-decembre-2023-son-dernier-rapport-annuel-intitule-african-smartphone-market","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=55134","title":{"rendered":"Le cabinet d\u2019\u00e9tude de march\u00e9s Canalys a publi\u00e9, le lundi 18 d\u00e9cembre 2023, son dernier rapport annuel intitul\u00e9 \u00ab\u00a0African smartphone market\u00a0\u00bb."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Selon le rapport, les ventes de smartphones en Afrique ont totalis\u00e9 17,9 millions d\u2019unit\u00e9s au troisi\u00e8me trimestre 2023, enregistrant ainsi une croissance de 12% par rapport \u00e0 la m\u00eame p\u00e9riode en 2022.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans ce rapport, le cabinet Canalys souligne que \u00ab&nbsp;le march\u00e9 africain des smartphones a connu un deuxi\u00e8me trimestre cons\u00e9cutif de forte croissante, malgr\u00e9 les incertitudes macro\u00e9conomiques mondiales, les restrictions \u00e0 l\u2019importation et la volatilit\u00e9 des taux de change sur les march\u00e9s cl\u00e9s du continent \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au deuxi\u00e8me trimestre 2023, les ventes de t\u00e9l\u00e9phones intelligents avaient d\u00e9j\u00e0 enregistr\u00e9 une forte croissance de 9% en glissement annuel, renseigne le rapport.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le rapport, les taux de croissance des ventes les plus \u00e9lev\u00e9s au troisi\u00e8me trimestre 2023 ont \u00e9t\u00e9 enregistr\u00e9s en Afrique du Sud avec plus de 20% et en Egypte avec 19%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En ce qui concerne les marques les plus vendues en Afrique, le chinois Transsion Tecno, Itel et Infinix, maintient sa place de leader avec une part de march\u00e9 de 48%. L\u2019entreprise a consolid\u00e9 ses positions sur le continent en se concentrant sur les gammes de prix inf\u00e9rieures \u00e0 100 dollars.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La deuxi\u00e8me position revient au groupe sud-cor\u00e9en Samsung avec 26&nbsp;% de parts de march\u00e9 devant Xiaomi et OPPO alors que Realme ferme le Top 5 des marques les plus commercialis\u00e9es sur le continent entre le 1er juillet et le 30 septembre 2023.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En perspective pour 2024, le cabinet d\u2019\u00e9tude de march\u00e9s Canalys estime une hausse \u00e0 un seul chiffre des ventes des smartphones en Afrique, stipulant que le march\u00e9 devrait finir par subir l\u2019impact de la d\u00e9valuation de plusieurs monnaies, de l\u2019augmentation des taxes \u00e0 l\u2019importation et des initiatives gouvernementales encourageant la production locale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>AGNES KAYEMBE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ZOOM ECO via CONGO PUB Online<\/strong><\/p>\n<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 247<\/span><span class='epvc-label'> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Selon le rapport, les ventes de smartphones en Afrique ont totalis\u00e9 17,9 millions d\u2019unit\u00e9s au troisi\u00e8me trimestre 2023, enregistrant ainsi une croissance de 12% par rapport \u00e0 la m\u00eame p\u00e9riode&hellip;<\/p>\n","protected":false},"author":75,"featured_media":55137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[844],"tags":[5577,5578,5579],"class_list":["post-55134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","tag-le-cabinet-detude-de-marches-canalys-a-publie","tag-le-lundi-18-decembre-2023","tag-son-dernier-rapport-annuel-intitule-african-smartphone-market"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le cabinet d\u2019\u00e9tude de march\u00e9s Canalys a publi\u00e9, le lundi 18 d\u00e9cembre 2023, son dernier rapport annuel intitul\u00e9 \u00ab\u00a0African smartphone market\u00a0\u00bb.<\/title>\n<meta name=\"description\" content=\"Selon le rapport, les ventes de smartphones en Afrique ont totalis\u00e9 17,9 millions d\u2019unit\u00e9s au troisi\u00e8me trimestre 2023, enregistrant ainsi une croissance de 12% par rapport \u00e0 la m\u00eame p\u00e9riode en 2022.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congopubonline.com\/?p=55134\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le cabinet d\u2019\u00e9tude de march\u00e9s Canalys a publi\u00e9, le lundi 18 d\u00e9cembre 2023, son dernier rapport annuel intitul\u00e9 \u00ab\u00a0African smartphone market\u00a0\u00bb.\" \/>\n<meta property=\"og:description\" content=\"Selon le rapport, les ventes de smartphones en Afrique ont 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