{"id":86166,"date":"2025-07-13T08:35:53","date_gmt":"2025-07-13T06:35:53","guid":{"rendered":"https:\/\/congopubonline.com\/?p=86166"},"modified":"2025-07-13T08:35:53","modified_gmt":"2025-07-13T06:35:53","slug":"la-rdc-mise-sur-le-sport-pour-son-rayonnement-international-gros-contrats-et-polemiques","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=86166","title":{"rendered":"La RDC mise sur le sport pour son rayonnement international : gros contrats et pol\u00e9miques"},"content":{"rendered":"\n<p>Alors que le mercato bat son plein, la R\u00e9publique D\u00e9mocratique du Congo profite de cette p\u00e9riode strat\u00e9gique pour multiplier les partenariats avec les grands clubs europ\u00e9ens. Une offensive marketing qui vise \u00e0 redorer l&rsquo;image du pays sur la sc\u00e8ne internationale, mais qui ne fait pas l&rsquo;unanimit\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-le-barca-nouveau-partenaire-de-la-rdc\"><strong>Le Bar\u00e7a, nouveau partenaire de la RDC<\/strong><\/h3>\n\n\n\n<p>Dernier accord en date : un contrat exclusif avec le FC Barcelone, en difficult\u00e9 financi\u00e8re depuis plusieurs saisons. Entr\u00e9 en vigueur le 1er juillet, ce partenariat permettra \u00e0 la RDC de promouvoir sa marque \u00ab\u00a0RDC C\u0153ur de l&rsquo;Afrique\u00a0\u00bb sur les maillots d&rsquo;entra\u00eenement du club catalan (hors comp\u00e9titions UEFA), dans un Camp Nou r\u00e9nov\u00e9 pouvant accueillir 105 000 spectateurs.<\/p>\n\n\n\n<p>Au-del\u00e0 de la simple visibilit\u00e9, le contrat pr\u00e9voit :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un showroom de 80 m\u00b2 aux abords du stade<\/li>\n\n\n\n<li>Un salon VIP pour \u00e9v\u00e9nements corporate<\/li>\n\n\n\n<li>La privatisation du stade une fois par saison<\/li>\n\n\n\n<li>Des stages de formation pour 50 jeunes footballeurs congolais<\/li>\n\n\n\n<li>L&rsquo;utilisation de l&rsquo;image des stars blaugranas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-un-investissement-lourd-43-millions-d-euros\"><strong>Un investissement lourd : 43 millions d&rsquo;euros<\/strong><\/h3>\n\n\n\n<p>Ce partenariat phare s&rsquo;inscrit dans une strat\u00e9gie globale \u00e9valu\u00e9e \u00e0 plus de 90 millions d&rsquo;euros, comprenant \u00e9galement des accords avec :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L&rsquo;AS Monaco (4,8M\u20ac sur 3 ans)<\/li>\n\n\n\n<li>L&rsquo;AC Milan (environ 14M\u20ac\/saison)<\/li>\n\n\n\n<li>Tony Parker (montant confidentiel) pour le basket<\/li>\n<\/ul>\n\n\n\n<p>Si le ministre du Tourisme Didier M&rsquo;Pambia y voit un levier \u00e9conomique, la soci\u00e9t\u00e9 civile d\u00e9nonce des d\u00e9penses \u00ab\u00a0ind\u00e9centes\u00a0\u00bb alors que le championnat local est \u00ab\u00a0\u00e0 l&rsquo;agonie\u00a0\u00bb. Vidiye Tshimanga, pr\u00e9sident des Aigles du Congo, regrette : \u00ab\u00a0Dans le sport congolais, nous aurions bien besoin d&rsquo;un petit coup de pouce.\u00a0\u00bb<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-soft-power-la-rdc-face-au-rwanda\"><strong>Soft power : la RDC face au Rwanda<\/strong><\/h3>\n\n\n\n<p>Cette strat\u00e9gie rappelle ouvertement la campagne \u00ab\u00a0Visit Rwanda\u00a0\u00bb qui s&rsquo;affiche sur les maillots du PSG, d&rsquo;Arsenal ou du Bayern. Mais Kinshasa assure ne pas copier Kigali, accus\u00e9 de soutenir le M23. \u00ab\u00a0Nous ne faisons pas comme les autres\u00a0\u00bb, insiste M&rsquo;Pambia.<\/p>\n\n\n\n<p>Reste un probl\u00e8me de coh\u00e9rence : entre \u00ab\u00a0Destination RD Congo\u00a0\u00bb, \u00ab\u00a0Explorez la RDC\u00a0\u00bb et \u00ab\u00a0Invest in DRC\u00a0\u00bb, le message peine \u00e0 s&rsquo;unifier. Un d\u00e9fi de communication alors que le pays reste d\u00e9conseill\u00e9 par plusieurs chancelleries occidentales en raison de l&rsquo;ins\u00e9curit\u00e9 dans l&rsquo;Est.<\/p>\n\n\n\n<p>Alors que le tourisme ne repr\u00e9sente encore que 1% du PIB, ces investissements massifs dans le sport-business divisent. Entre volont\u00e9 de rayonnement et priorit\u00e9s nationales, le d\u00e9bat est loin d&rsquo;\u00eatre clos.<\/p>\n\n\n\n<p><strong>Par Marc Etumba, correspondant \u00e0 Kinshasa<br>CONGO PUB Online<\/strong><\/p>\n<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 191<\/span><span class='epvc-label'> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que le mercato bat son plein, la R\u00e9publique D\u00e9mocratique du Congo profite de cette p\u00e9riode strat\u00e9gique pour multiplier les partenariats avec les grands clubs europ\u00e9ens. Une offensive marketing qui&hellip;<\/p>\n","protected":false},"author":1,"featured_media":86167,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[844,63],"tags":[],"class_list":["post-86166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-bimber-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La RDC mise sur le sport pour son rayonnement international : gros contrats et pol\u00e9miques - Congo Pub Online<\/title>\n<meta name=\"description\" content=\"La RDC mise sur le sport pour son rayonnement international : gros contrats et pol\u00e9miques\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congopubonline.com\/?p=86166\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La RDC mise sur le sport pour son rayonnement international : gros contrats et pol\u00e9miques\" \/>\n<meta property=\"og:description\" content=\"La RDC mise sur le sport pour son rayonnement international : gros contrats et pol\u00e9miques\" \/>\n<meta property=\"og:url\" content=\"https:\/\/congopubonline.com\/?p=86166\" \/>\n<meta property=\"og:site_name\" content=\"Congo Pub Online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/Congopubonline\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-13T06:35:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/congopubonline.com\/wp-content\/uploads\/2023\/02\/congopub.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin9775\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:site\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin9775\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/congopubonline.com\/?p=86166#article\",\"isPartOf\":{\"@id\":\"https:\/\/congopubonline.com\/?p=86166\"},\"author\":{\"name\":\"admin9775\",\"@id\":\"https:\/\/congopubonline.com\/#\/schema\/person\/d2f3a940be2e9c1a0e4f8831e203f3cc\"},\"headline\":\"La RDC mise sur le sport pour son rayonnement international : gros contrats et pol\u00e9miques\",\"datePublished\":\"2025-07-13T06:35:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/congopubonline.com\/?p=86166\"},\"wordCount\":427,\"publisher\":{\"@id\":\"https:\/\/congopubonline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/congopubonline.com\/?p=86166#primaryimage\"},\"thumbnailUrl\":\"https:\/\/congopubonline.com\/wp-content\/uploads\/2025\/07\/barca_deal.png\",\"articleSection\":[\"\u00c0 la Une\",\"Sport\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/congopubonline.com\/?p=86166\",\"url\":\"https:\/\/congopubonline.com\/?p=86166\",\"name\":\"La RDC mise sur le sport pour son rayonnement international : gros contrats et pol\u00e9miques - 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