{"id":87950,"date":"2025-08-22T07:39:26","date_gmt":"2025-08-22T05:39:26","guid":{"rendered":"https:\/\/congopubonline.com\/?p=87950"},"modified":"2025-08-23T10:11:16","modified_gmt":"2025-08-23T08:11:16","slug":"marche-de-linternet-en-afrique-starlink-face-au-defi-du-cout-30-mois-apres-son-arrivee","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=87950","title":{"rendered":"March\u00e9 de l\u2019Internet en Afrique\u00a0: Starlink face au d\u00e9fi du co\u00fbt 30 mois apr\u00e8s son arriv\u00e9e"},"content":{"rendered":"\n

La soci\u00e9t\u00e9 d\u2019Elon Musk a lanc\u00e9 ses activit\u00e9s commerciales en Afrique fin janvier 2023 avec le Nigeria. Depuis, il s\u2019est \u00e9tendu \u00e0 plus de 20 autres pays dont le B\u00e9nin, le Niger, le Rwanda, le Zimbabwe, le Kenya, le Ghana et la RDC.<\/strong><\/p>\n\n\n\n

A son arriv\u00e9e en 2023, Starlink promettait de d\u00e9mocratiser l\u2019acc\u00e8s \u00e0 Internet sur le continent africain, y compris dans les zones les plus recul\u00e9es, peu couvertes ou totalement d\u00e9pourvues de services. Bien avant son implantation, un obstacle majeur \u00e9tait d\u00e9j\u00e0 identifi\u00e9 : la capacit\u00e9 financi\u00e8re limit\u00e9e des m\u00e9nages africains \u00e0 acc\u00e9der \u00e0 Internet, quel que soit le fournisseur. Trente mois et une vingtaine de pays couverts plus tard, la question de la tenue de cette promesse face \u00e0 la r\u00e9alit\u00e9 du pouvoir d\u2019achat reste d\u2019actualit\u00e9.<\/p>\n\n\n\n

Pour \u00e9valuer cette promesse, il faut d\u2019abord mesurer ce que doit d\u00e9bourser un abonn\u00e9 potentiel. Starlink propose un acc\u00e8s \u00e0 Internet via une constellation de satellites en orbite basse. En Afrique, les clients doivent acheter un kit de connexion, vendu en moyenne entre 200 et 400 dollars selon les mod\u00e8les. A cela s\u2019ajoute un abonnement mensuel factur\u00e9 entre 30 et 50 dollars, selon les offres et les march\u00e9s. Des forfaits sp\u00e9cifiques sont parfois propos\u00e9s, adapt\u00e9s \u00e0 certains contextes locaux.<\/p>\n\n\n\n

Des offres Starlink face \u00e0 une concurrence d\u00e9j\u00e0 bien \u00e9tablie<\/strong><\/p>\n\n\n\n

Sur le march\u00e9, Starlink se heurte \u00e0 la concurrence directe des op\u00e9rateurs t\u00e9l\u00e9coms et des fournisseurs d\u2019acc\u00e8s \u00e0 Internet. Contrairement \u00e0 ses rivaux satellitaires comme Eutelsat ou OneWeb, qui op\u00e8rent via des interm\u00e9diaires (op\u00e9rateurs, int\u00e9grateurs, FAI), Starlink vend ses services directement aux utilisateurs finaux, ce qui le place frontalement face aux acteurs traditionnels du secteur.<\/p>\n\n\n\n

En R\u00e9publique d\u00e9mocratique du Congo (RDC), par exemple, le march\u00e9 est domin\u00e9 par des op\u00e9rateurs bien implant\u00e9s comme Orange, Airtel, Africell ou Vodacom, ainsi que des fournisseurs comme CanalBox, filiale de Vivendi. Ces acteurs proposent des offres vari\u00e9es, fixes ou mobiles, avec des forfaits mensuels allant de 10 \u00e0 100 dollars, selon le volume de donn\u00e9es et la vitesse de connexion.<\/p>\n\n\n\n

Au Tchad, Airtel et Moov Africa proposent des forfaits Internet mobile allant d\u2019environ 9 $ \u00e0 environ 90 $ pour des volumes de donn\u00e9es compris entre 1 Go et 45 Go, voire illimit\u00e9s. Moov Africa propose aussi un service de fibre optique \u00e0 partir de 45 $ environ par mois, avec un routeur 4G vendu autour de 160 $.<\/p>\n\n\n\n

\"1<\/figure>\n\n\n\n

Une accessibilit\u00e9 limit\u00e9e par des \u00e9carts de revenus<\/strong><\/p>\n\n\n\n

En 2023, le forfait mensuel de Starlink \u00e0 50 dollars repr\u00e9sentait \u00e0 lui seul pr\u00e8s de 37\u202f% du revenu national brut (RNB) mensuel par habitant en Afrique subsaharienne, selon les estimations de la Banque mondiale. M\u00eame \u00e0 30 dollars, soit le tarif le plus bas propos\u00e9, cela repr\u00e9sente encore 22,2\u202f% de ce revenu.<\/p>\n\n\n\n

Dans plusieurs pays, le service d\u00e9passe m\u00eame le revenu mensuel moyen. Au Niger, o\u00f9 le RNB mensuel par habitant \u00e9tait de 51,6 dollars en 2023, l\u2019abonnement Starlink co\u00fbtait 54,9 dollars. Au Liberia, l\u2019offre la moins ch\u00e8re \u00e0 40 dollars \u00e9quivaut \u00e0 67,6\u202f% du RNB mensuel par habitant. Au Zimbabwe, la m\u00eame offre \u00e0 30 dollars correspond \u00e0 17,5\u202f% d\u2019un RNB mensuel estim\u00e9 \u00e0 171,67 dollars.<\/p>\n\n\n\n

A titre de comparaison, l\u2019Union internationale des t\u00e9l\u00e9communications (UIT) indique que les services d\u2019Internet fixe repr\u00e9sentent en moyenne 14,8\u202f% du RNB mensuel par habitant sur le continent. Or, l\u2019organisation consid\u00e8re qu\u2019un service est abordable lorsque son co\u00fbt ne d\u00e9passe pas 2% de ce revenu.<\/p>\n\n\n\n

Des avis mitig\u00e9s<\/strong><\/p>\n\n\n\n

Au vu de ces diff\u00e9rents \u00e9l\u00e9ments, on peut se demander si Starlink r\u00e8gle r\u00e9ellement les probl\u00e8mes d\u2019acc\u00e8s \u00e0 Internet sur le continent. En Afrique, les avis restent mitig\u00e9s : certains utilisateurs jugent le service trop cher, d\u2019autres le consid\u00e8rent comme une solution bienvenue, tandis qu\u2019une troisi\u00e8me cat\u00e9gorie estime que, malgr\u00e9 son co\u00fbt \u00e9lev\u00e9, le rapport qualit\u00e9-prix reste meilleur que celui des op\u00e9rateurs traditionnels.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 sa constellation de satellites, Starlink r\u00e9pond th\u00e9oriquement \u00e0 la question de la couverture r\u00e9seau. En pratique, cette couverture ne devient effective qu\u2019\u00e0 partir du moment o\u00f9 l\u2019utilisateur dispose d\u2019un kit Starlink. Cependant, la couverture seule ne suffit pas. Par exemple, selon les donn\u00e9es de la GSMA, en Afrique subsaharienne, 710 millions de personnes, soit 60% de la population, n\u2019utilisaient pas Internet mobile en 2023, malgr\u00e9 le fait qu\u2019elles se trouvent dans des zones couvertes par un r\u00e9seau. Le taux de p\u00e9n\u00e9tration d\u2019Internet mobile \u00e9tait alors de 27 %, tandis que 13 % de la population restaient sans couverture.<\/p>\n\n\n\n

A titre individuel, il y a de fortes chances que ceux qui utilisent d\u00e9j\u00e0 Internet soient les premiers \u00e0 pouvoir am\u00e9liorer leur exp\u00e9rience en migrant vers Starlink, b\u00e9n\u00e9ficiant ainsi d\u2019une meilleure qualit\u00e9 de service. En revanche, pour ceux qui n\u2019ont pas encore acc\u00e8s \u00e0 Internet, la simple pr\u00e9sence de Starlink dans leur zone ne suffit pas \u00e0 garantir une adoption rapide, notamment en raison des contraintes financi\u00e8res et techniques.<\/p>\n\n\n\n

Isaac K. Kassouwi<\/em><\/strong><\/p>\n

<\/span> 327<\/span> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"

La soci\u00e9t\u00e9 d\u2019Elon Musk a lanc\u00e9 ses activit\u00e9s commerciales en Afrique fin janvier 2023 avec le Nigeria. Depuis, il s\u2019est \u00e9tendu \u00e0 plus de 20 autres pays dont le B\u00e9nin,…<\/p>\n","protected":false},"author":1,"featured_media":87951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[844,43],"tags":[],"class_list":["post-87950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-afrique"],"yoast_head":"\nMarch\u00e9 de l\u2019Internet en Afrique\u00a0: Starlink face au d\u00e9fi du co\u00fbt 30 mois apr\u00e8s son arriv\u00e9e - Congo Pub Online<\/title>\n<meta name=\"description\" content=\"March\u00e9 de l\u2019Internet en Afrique\u00a0: Starlink face au d\u00e9fi du co\u00fbt 30 mois apr\u00e8s son arriv\u00e9e \u00c0 la Une\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congopubonline.com\/?p=87950\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"March\u00e9 de l\u2019Internet en Afrique\u00a0: Starlink face au d\u00e9fi du co\u00fbt 30 mois apr\u00e8s son arriv\u00e9e\" \/>\n<meta property=\"og:description\" content=\"March\u00e9 de l\u2019Internet en Afrique\u00a0: Starlink face au d\u00e9fi du co\u00fbt 30 mois apr\u00e8s son arriv\u00e9e \u00c0 la Une\" \/>\n<meta property=\"og:url\" content=\"https:\/\/congopubonline.com\/?p=87950\" \/>\n<meta property=\"og:site_name\" content=\"Congo Pub Online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/Congopubonline\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T05:39:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-23T08:11:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/congopubonline.com\/wp-content\/uploads\/2025\/08\/starlink-satellite-dish-on-roof-of-residential-bui-2023-01-27-02-08-52-utc-1536x1025-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1536\" \/>\n\t<meta property=\"og:image:height\" content=\"1025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin9775\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:site\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin9775\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/congopubonline.com\/?p=87950#article\",\"isPartOf\":{\"@id\":\"https:\/\/congopubonline.com\/?p=87950\"},\"author\":{\"name\":\"admin9775\",\"@id\":\"https:\/\/congopubonline.com\/#\/schema\/person\/d2f3a940be2e9c1a0e4f8831e203f3cc\"},\"headline\":\"March\u00e9 de l\u2019Internet en Afrique\u00a0: Starlink face au d\u00e9fi du co\u00fbt 30 mois apr\u00e8s son arriv\u00e9e\",\"datePublished\":\"2025-08-22T05:39:26+00:00\",\"dateModified\":\"2025-08-23T08:11:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/congopubonline.com\/?p=87950\"},\"wordCount\":867,\"publisher\":{\"@id\":\"https:\/\/congopubonline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/congopubonline.com\/?p=87950#primaryimage\"},\"thumbnailUrl\":\"https:\/\/congopubonline.com\/wp-content\/uploads\/2025\/08\/starlink-satellite-dish-on-roof-of-residential-bui-2023-01-27-02-08-52-utc-1536x1025-1.jpg\",\"articleSection\":[\"\u00c0 la Une\",\"Afrique\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/congopubonline.com\/?p=87950\",\"url\":\"https:\/\/congopubonline.com\/?p=87950\",\"name\":\"March\u00e9 de l\u2019Internet en Afrique\u00a0: Starlink face au d\u00e9fi du co\u00fbt 30 mois apr\u00e8s son arriv\u00e9e - 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