{"id":90476,"date":"2025-10-23T17:30:00","date_gmt":"2025-10-23T15:30:00","guid":{"rendered":"https:\/\/congopubonline.com\/?p=90476"},"modified":"2025-10-23T17:52:18","modified_gmt":"2025-10-23T15:52:18","slug":"france-la-justice-condamne-totalenergies-pour-pratiques-commerciales-trompeuses","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=90476","title":{"rendered":"France: la justice condamne TotalEnergies pour pratiques commerciales trompeuses"},"content":{"rendered":"\n

La justice fran\u00e7aise a condamn\u00e9 partiellement TotalEnergies, jeudi 23 octobre, en estimant qu’elle avait commis des \u00ab\u00a0pratiques commerciales trompeuses <\/em>\u00bb en communiquant sur son \u00ab\u00a0ambition d’atteindre la neutralit\u00e9 carbone<\/em>\u00a0\u00bb et \u00ab\u00a0d’\u00eatre un acteur majeur dans la transition \u00e9nerg\u00e9tique<\/em>\u00a0\u00bb.\u00a0Le tribunal a en revanche rejet\u00e9 les plaintes des associations, qui accusaient le g\u00e9ant des hydrocarbures de \u00ab greenwashing<\/em>\u00a0\u00bb, concernant les all\u00e9gations de TotalEnergies sur le gaz fossile et les agro-carburants.<\/p>\n\n\n\n

Le tribunal de Paris a estim\u00e9 que TotalEnergies avait fait \u00e9tat d’all\u00e9gations environnementales qui \u00ab \u00e9taient susceptibles d’alt\u00e9rer le comportement d’achat du consommateur <\/em>\u00bb et de \u00ab l’induire en erreur <\/em>\u00bb en lui faisant croire qu’elle pouvait atteindre la neutralit\u00e9 carbone en 2050 tout en augmentant la production de p\u00e9trole et de gaz, selon un communiqu\u00e9 du tribunal sur cette proc\u00e9dure civile.<\/p>\n\n\n\n

Le tribunal a ainsi donn\u00e9 partiellement raison aux ONG<\/a><\/strong> Greenpeace France<\/a><\/strong>, Les Amis de la Terre France et Notre Affaire \u00e0 Tous qui avaient saisi au civil le tribunal en 2022.<\/p>\n\n\n\n

Il s’agit de facto<\/em> de la premi\u00e8re condamnation pour greenwashing<\/em>, ou \u00e9coblanchiment, d’une compagnie p\u00e9troli\u00e8re dans le monde pour la fa\u00e7on dont elle pr\u00e9sente ses engagements climatiques, dit \u00e0 l’AFP l’ONG ClientEarth qui suit de pr\u00e8s la jurisprudence contre l’industrie p\u00e9troli\u00e8re et gazi\u00e8re.<\/p>\n\n\n\n

Cette condamnation constitue \u00ab un tournant<\/em> \u00bb pour la lutte contre le \u00ab greenwashing<\/em> \u00bb, ont r\u00e9agi Greenpeace France, Les Amis de la Terre France et Notre Affaire \u00e0 Tous, \u00e0 l’initiative de la plainte en 2022. \u00ab Cette victoire marque un tournant pour la protection des consommateurs, la pr\u00e9servation du climat et la lutte contre les pratiques de greenwashing. C’est la premi\u00e8re fois \u00e0 travers le monde qu’une major p\u00e9trogazi\u00e8re est condamn\u00e9e par la justice pour avoir tromp\u00e9 le public en verdissant son image au sujet de sa contribution \u00e0 la lutte contre le changement climatique<\/em> \u00bb, ont indiqu\u00e9 les trois associations dans un communiqu\u00e9 commun.<\/p>\n\n\n\n

Pour Edina Iftic\u00e8ne, charg\u00e9e de campagne pour Greenpeace, \u00ab c’est une victoire parce que le juge consid\u00e8re que Total a bien effectu\u00e9 des pratiques commerciales trompeuses en se disant acteur majeur de la transition. Il cite m\u00eame l’accord de Paris dans son jugement. Donc pour nous, \u00e7a, c’est historique<\/em> \u00bb, souligne-t-elle au micro d’Elisa Barth\u00e8s du service environnement de RFI.<\/p>\n\n\n\n

\n

On salue le fait d\u2019enfin pouvoir dire que Total fait bien du greenwashing, qu\u2019il a bien essay\u00e9 de tromper les consommateurs en avan\u00e7ant une ambition climatique majeure alors que ce n\u2019\u00e9tait pas le cas. La plupart, voire toutes les majors de l\u2019industrie fossile, le font et elles ne pourront plus le faire si des d\u00e9cisions comme celles-ci se r\u00e9p\u00e8tent et se globalisent, que ce soit au niveau europ\u00e9en, ou que ce soit au niveau international.<\/p>\n<\/blockquote>\n\n\n\n

La campagne de communication au c\u0153ur de la condamnation<\/h2>\n\n\n\n

Les associations avaient \u00e9pingl\u00e9 une quarantaine de messages dans la campagne de communication du groupe d\u00e9ploy\u00e9e \u00e0 partir de mai 2021 sur son site internet, dans la presse, sur les r\u00e9seaux sociaux et \u00e0 la t\u00e9l\u00e9vision.<\/p>\n\n\n\n

\u00c0 l’\u00e9poque, Total venait de se rebaptiser TotalEnergies pour souligner son ambition d’\u00eatre \u00ab la compagnie de toutes les \u00e9nergies<\/em> \u00bb, du p\u00e9trole \u00e0 l’\u00e9lectricit\u00e9 \u00e9olienne et solaire. Le groupe affichait alors son objectif de \u00ab neutralit\u00e9 carbone d’ici \u00e0 2050, ensemble avec la soci\u00e9t\u00e9<\/em> \u00bb et vantait le gaz comme \u00ab l’\u00e9nergie fossile la moins \u00e9mettrice de gaz \u00e0 effet de serre<\/em> \u00bb, malgr\u00e9 son bilan climatique contest\u00e9 en raison des fuites de m\u00e9thane, tr\u00e8s r\u00e9chauffant pour l’atmosph\u00e8re.<\/p>\n\n\n\n

Le tribunal a ordonn\u00e9 au groupe \u00ab de cesser la diffusion de la communication trompeuse, allou\u00e9 des dommages et int\u00e9r\u00eats en r\u00e9paration du pr\u00e9judice moral subi par les associations demanderesses et pr\u00e9vu une mesure de publication du dispositif de la d\u00e9cision sur le site commercial du groupe<\/em> \u00bb, selon le communiqu\u00e9.<\/p>\n\n\n\n

En revanche, il a d\u00e9bout\u00e9 les associations sur leurs demandes concernant les all\u00e9gations environnementales de TotalEnergies qu’elles jugeaient exag\u00e9r\u00e9es concernant le gaz et les agro-carburants. Le tribunal estime que de tels messages ne pouvaient \u00eatre consid\u00e9r\u00e9s comme des publicit\u00e9s adress\u00e9es au consommateur \u00ab en relation directe avec la promotion, la vente ou la fourniture des \u00e9nergies de la soci\u00e9t\u00e9 TotalEnergies<\/em> aux consommateurs<\/em> \u00bb.<\/p>\n\n\n\n

\u00ab TotalEnergies SE prend acte du jugement du tribunal judiciaire de Paris qui a rejet\u00e9 l’essentiel des demandes formul\u00e9es \u00e0 l’encontre de TotalEnergies SE, en particulier celles relatives \u00e0 la communication institutionnelle <\/em>\u00bb, a indiqu\u00e9 le groupe dans un communiqu\u00e9. Interrog\u00e9, le groupe ne pr\u00e9cise pas s’il fera appel du jugement.<\/p>\n\n\n\n

RFI<\/p>\n\n\n\n

<\/p>\n

<\/span> 213<\/span> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"

La justice fran\u00e7aise a condamn\u00e9 partiellement TotalEnergies, jeudi 23 octobre, en estimant qu’elle avait commis des \u00ab\u00a0pratiques commerciales trompeuses \u00bb en communiquant sur son \u00ab\u00a0ambition d’atteindre la neutralit\u00e9 carbone\u00a0\u00bb et…<\/p>\n","protected":false},"author":1,"featured_media":90477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[844,54],"tags":[],"class_list":["post-90476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-monde"],"yoast_head":"\nFrance: la justice condamne TotalEnergies pour pratiques commerciales trompeuses - Congo Pub Online<\/title>\n<meta name=\"description\" content=\"France: la justice condamne TotalEnergies pour pratiques commerciales trompeuses \u00c0 la Une\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congopubonline.com\/?p=90476\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"France: la justice condamne TotalEnergies pour pratiques commerciales trompeuses\" \/>\n<meta property=\"og:description\" content=\"France: la justice condamne TotalEnergies pour pratiques commerciales trompeuses \u00c0 la Une\" \/>\n<meta property=\"og:url\" content=\"https:\/\/congopubonline.com\/?p=90476\" \/>\n<meta property=\"og:site_name\" content=\"Congo Pub Online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/Congopubonline\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-23T15:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-23T15:52:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/congopubonline.com\/wp-content\/uploads\/2025\/10\/total-energie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"790\" \/>\n\t<meta property=\"og:image:height\" content=\"439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin9775\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:site\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin9775\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=90476#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=90476\"},\"author\":{\"name\":\"admin9775\",\"@id\":\"https:\\\/\\\/congopubonline.com\\\/#\\\/schema\\\/person\\\/d2f3a940be2e9c1a0e4f8831e203f3cc\"},\"headline\":\"France: la justice condamne TotalEnergies pour pratiques commerciales trompeuses\",\"datePublished\":\"2025-10-23T15:30:00+00:00\",\"dateModified\":\"2025-10-23T15:52:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=90476\"},\"wordCount\":813,\"publisher\":{\"@id\":\"https:\\\/\\\/congopubonline.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=90476#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/congopubonline.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/total-energie.jpg\",\"articleSection\":[\"\u00c0 la Une\",\"Monde\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/congopubonline.com\\\/?p=90476\",\"url\":\"https:\\\/\\\/congopubonline.com\\\/?p=90476\",\"name\":\"France: la justice condamne TotalEnergies pour pratiques commerciales trompeuses - 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