{"id":91403,"date":"2025-11-19T15:54:35","date_gmt":"2025-11-19T14:54:35","guid":{"rendered":"https:\/\/congopubonline.com\/?p=91403"},"modified":"2025-11-19T15:54:42","modified_gmt":"2025-11-19T14:54:42","slug":"le-rwanda-annonce-la-fin-de-sa-collaboration-avec-arsenal","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=91403","title":{"rendered":"Le Rwanda annonce la fin de sa collaboration avec Arsenal"},"content":{"rendered":"\n

Lanc\u00e9 en 2017, le partenariat entre \u00ab Visit Rwanda \u00bb et Arsenal aurait permis d\u2019augmenter de 47 % les recettes touristiques du pays, selon les autorit\u00e9s. Kigali pr\u00e9pare d\u00e9sormais une nouvelle phase en ciblant les march\u00e9s am\u00e9ricain et espagnol, avec l\u2019ambition de porter les revenus touristiques \u00e0 1,1 milliard de dollars d\u2019ici 2029.<\/strong><\/p>\n\n\n\n

Le Rwanda a officialis\u00e9 la fin de son partenariat avec Arsenal, pr\u00e9vue pour juin 2026, mettant un terme \u00e0 une collaboration lanc\u00e9e en 2017 et devenue l\u2019une des initiatives de nation branding<\/em> les plus marquantes du continent. Pr\u00e9sent\u00e9e comme la conclusion logique d\u2019un cycle, cette d\u00e9cision intervient alors que les autorit\u00e9s estiment avoir atteint les objectifs de visibilit\u00e9 internationale fix\u00e9s au lancement de la marque \u00ab Visit Rwanda \u00bb.<\/p>\n\n\n\n

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Selon les donn\u00e9es du Rwanda Development Board, les recettes touristiques sont pass\u00e9es \u00e0 environ 650 millions USD en 2024, soit une hausse de 47% depuis 2017, confirmant l\u2019impact de la strat\u00e9gie de promotion ext\u00e9rieure du pays. Le pays a \u00e9galement accueilli 1,3 million de visiteurs l\u2019ann\u00e9e derni\u00e8re, signe d\u2019un positionnement renforc\u00e9 sur le segment du tourisme premium et de conservation. Une source consult\u00e9e par La Tribune Afrique r\u00e9sume l\u2019\u00e9tat d\u2019esprit des autorit\u00e9s en affirmant que \u00ab ce partenariat avait un d\u00e9but et une fin, et il a offert tout ce qu\u2019il pouvait apporter \u00bb.<\/p>\n\n\n\n

Cette m\u00eame source explique cependant que la fin du contrat n\u2019entra\u00eenera pas de retrait du march\u00e9 britannique. Selon elle, les huit ann\u00e9es de collaboration ont permis de b\u00e2tir un r\u00e9seau solide de partenaires, d\u2019institutions et d\u2019op\u00e9rateurs locaux, un r\u00e9seau qui continuera d\u2019\u00eatre activ\u00e9 et consolid\u00e9 gr\u00e2ce \u00e0 l\u2019action de l\u2019ambassade du Rwanda \u00e0 Londres. Elle insiste sur le fait que \u00ab les relations construites ne disparaissent pas avec la fin de l\u2019accord \u00bb, soulignant que le Royaume-Uni restera un march\u00e9 strat\u00e9gique, m\u00eame en dehors d\u2019un partenariat sportif actif.<\/p>\n\n\n\n

Une strat\u00e9gie touristique ambitieuse fond\u00e9e sur la NST2<\/strong><\/p>\n\n\n\n

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La fin de la collaboration avec le club londonien intervient au moment o\u00f9 Kigali reconfigure plus largement sa politique touristique. Le Premier ministre Justin Nsengiyumva a pr\u00e9sent\u00e9 devant le Parlement la deuxi\u00e8me Strat\u00e9gie nationale de transformation (NST2), qui fixe un objectif clair : porter les recettes touristiques annuelles \u00e0 1,1 milliard USD d\u2019ici 2029. Cette progression doit permettre au secteur d\u2019accro\u00eetre son poids dans l\u2019\u00e9conomie nationale, alors que le Conseil mondial du voyage et du tourisme (WTTC) estime que le tourisme et les voyages repr\u00e9sentaient 9,8 % du PIB rwandais en 2024. Kigali souhaite d\u00e9sormais consolider cette contribution en renfor\u00e7ant le tourisme de conservation, en d\u00e9veloppant davantage le tourisme d\u2019affaires et de conf\u00e9rences (MICE) et en misant sur le sport et l\u2019\u00e9v\u00e9nementiel comme vecteurs d\u2019attraction.<\/p>\n\n\n\n

Dans le cadre de la NST2, le gouvernement pr\u00e9voit aussi d\u2019am\u00e9liorer la connectivit\u00e9 a\u00e9rienne en doublant le nombre de passagers transport\u00e9s par RwandAir et en acc\u00e9l\u00e9rant les travaux du nouvel a\u00e9roport international de Bugesera. Cette modernisation s\u2019inscrit dans la Vision 2050, qui vise \u00e0 hisser le pays au statut de nation \u00e0 revenu interm\u00e9diaire sup\u00e9rieur d\u2019ici 2035.<\/p>\n\n\n\n

Pour atteindre ces cibles, Kigali compte d\u00e9sormais s\u2019appuyer sur les nouveaux relais de visibilit\u00e9 que constituent les partenariats sign\u00e9s aux \u00c9tats-Unis avec les Los Angeles Clippers et en Espagne avec l\u2019Atl\u00e9tico de Madrid. Ces plateformes, qui ciblent des march\u00e9s \u00e0 fort pouvoir d\u2019achat et \u00e0 forte influence culturelle, devraient jouer un r\u00f4le d\u00e9terminant dans la prochaine phase de rayonnement international de la marque \u00ab Visit Rwanda \u00bb.<\/p>\n\n\n\n

Moutiou Adjibi Nourou<\/em><\/strong><\/p>\n

<\/span> 196<\/span> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"

Lanc\u00e9 en 2017, le partenariat entre \u00ab Visit Rwanda \u00bb et Arsenal aurait permis d\u2019augmenter de 47 % les recettes touristiques du pays, selon les autorit\u00e9s. Kigali pr\u00e9pare d\u00e9sormais une nouvelle phase en…<\/p>\n","protected":false},"author":1,"featured_media":91404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[844,63],"tags":[],"class_list":["post-91403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-bimber-sport"],"yoast_head":"\nLe Rwanda annonce la fin de sa collaboration avec Arsenal - Congo Pub Online<\/title>\n<meta name=\"description\" content=\"Le Rwanda annonce la fin de sa collaboration avec Arsenal \u00c0 la Une\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/congopubonline.com\/?p=91403\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Rwanda annonce la fin de sa collaboration avec Arsenal\" \/>\n<meta property=\"og:description\" content=\"Le Rwanda annonce la fin de sa collaboration avec Arsenal \u00c0 la Une\" \/>\n<meta property=\"og:url\" content=\"https:\/\/congopubonline.com\/?p=91403\" \/>\n<meta property=\"og:site_name\" content=\"Congo Pub Online\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/web.facebook.com\/Congopubonline\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-19T14:54:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T14:54:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/congopubonline.com\/wp-content\/uploads\/2025\/11\/GettyImages-1242194049-e1763546085284.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1941\" \/>\n\t<meta property=\"og:image:height\" content=\"1294\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin9775\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:site\" content=\"@CONGOPUBOnline\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin9775\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/congopubonline.com\/?p=91403#article\",\"isPartOf\":{\"@id\":\"https:\/\/congopubonline.com\/?p=91403\"},\"author\":{\"name\":\"admin9775\",\"@id\":\"https:\/\/congopubonline.com\/#\/schema\/person\/d2f3a940be2e9c1a0e4f8831e203f3cc\"},\"headline\":\"Le Rwanda annonce la fin de sa collaboration avec Arsenal\",\"datePublished\":\"2025-11-19T14:54:35+00:00\",\"dateModified\":\"2025-11-19T14:54:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/congopubonline.com\/?p=91403\"},\"wordCount\":637,\"publisher\":{\"@id\":\"https:\/\/congopubonline.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/congopubonline.com\/?p=91403#primaryimage\"},\"thumbnailUrl\":\"https:\/\/congopubonline.com\/wp-content\/uploads\/2025\/11\/GettyImages-1242194049-e1763546085284.jpg\",\"articleSection\":[\"\u00c0 la Une\",\"Sport\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/congopubonline.com\/?p=91403\",\"url\":\"https:\/\/congopubonline.com\/?p=91403\",\"name\":\"Le Rwanda annonce la fin de sa collaboration avec Arsenal - 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