{"id":97980,"date":"2026-06-28T22:09:10","date_gmt":"2026-06-28T20:09:10","guid":{"rendered":"https:\/\/congopubonline.com\/?p=97980"},"modified":"2026-06-28T22:09:11","modified_gmt":"2026-06-28T20:09:11","slug":"contenu-local-en-rdc-la-franchise-un-levier-pour-transformer-leconomie-congolaise-tribune","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=97980","title":{"rendered":"Contenu local en RDC : la franchise, un levier pour transformer l\u2019\u00e9conomie congolaise (Tribune)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Dans une tribune publi\u00e9e vendredi 26 juin 2026 , Edwine Endundo, directrice g\u00e9n\u00e9rale de Visco Congo et avocate d\u2019affaires, estime que l\u2019avant-projet de loi sur le contenu local offre \u00e0 la R\u00e9publique d\u00e9mocratique du Congo une occasion unique\u202f: faire de la franchise un moteur de l\u2019entrepreneuriat, de l\u2019investissement et de la cr\u00e9ation d\u2019emplois.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le texte en pr\u00e9paration \u00e9largit le champ d\u2019application de la loi sur la sous-traitance dans le secteur priv\u00e9. Il \u00e9tend les conditions de citoyennet\u00e9 capitalistique \u00e0 de nouveaux secteurs et applique la politique de contenu local aux march\u00e9s initi\u00e9s par le secteur public. Pour les investisseurs avertis, cette \u00e9volution \u00e9tait pr\u00e9visible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon la Directrice G\u00e9n\u00e9rale de visco congo , les franchis\u00e9s repr\u00e9sentent une cat\u00e9gorie particuli\u00e8rement attractive de clients PME. Leur int\u00e9gration dans un r\u00e9seau organis\u00e9 r\u00e9duit les risques li\u00e9s \u00e0 l\u2019asym\u00e9trie d\u2019information et facilite l\u2019\u00e9valuation de leur performance. Dans plusieurs pays, les banques ont d\u00e9velopp\u00e9 des produits financiers sp\u00e9cifiques pour financer les droits d\u2019entr\u00e9e, les investissements initiaux et le fonds de roulement des franchis\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un contexte o\u00f9 les banques congolaises cherchent de nouveaux relais de croissance tout en ma\u00eetrisant leurs risques, la mise en place d\u2019un \u00e9cosyst\u00e8me structur\u00e9 de franchise pourrait constituer une classe d\u2019actifs PME int\u00e9ressante \u00e0 accompagner.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tribune rappelle que le Maroc, sans r\u00e9glementation sp\u00e9cifique sur la franchise, a r\u00e9ussi \u00e0 attirer plus de 700 r\u00e9seaux entre 1997 et 2027. Plus de la moiti\u00e9 des enseignes implant\u00e9es y sont europ\u00e9ennes, 12 % am\u00e9ricaines, et chaque point de vente emploie en moyenne sept personnes. Ce mod\u00e8le d\u00e9montre qu\u2019un arsenal juridique d\u00e9di\u00e9 n\u2019est pas indispensable pour soutenir le d\u00e9ploiement de la franchise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour que la franchise devienne un levier \u00e9conomique en RDC, plusieurs conditions doivent \u00eatre r\u00e9unies :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Un alignement strat\u00e9gique politique et \u00e9conomique, soutenu par une f\u00e9d\u00e9ration nationale de la franchise.<\/li>\n\n\n\n<li>L\u2019identification des secteurs strat\u00e9giques selon leur potentiel d\u2019employabilit\u00e9.<\/li>\n\n\n\n<li>Un r\u00e9gime douanier, juridique et fiscal coh\u00e9rent, incluant la d\u00e9fiscalisation des royalties et la s\u00e9curisation des clauses de juridiction.<\/li>\n\n\n\n<li>La structuration de m\u00e9canismes de financement, avec un r\u00f4le cl\u00e9 du Fonds de garantie de l\u2019entreprenariat congolais (FOGEC).<\/li>\n\n\n\n<li>La mise en place de programmes de formation pour les entrepreneurs.<\/li>\n\n\n\n<li>Une communication nationale et internationale coordonn\u00e9e sur les opportunit\u00e9s offertes par la RDC.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusion, Edwine Endundo plaide pour que la franchise soit pleinement int\u00e9gr\u00e9e dans la strat\u00e9gie de contenu local. Elle y voit une opportunit\u00e9 unique de stimuler l\u2019entrepreneuriat, de renforcer l\u2019investissement et de cr\u00e9er des milliers d\u2019emplois, \u00e0 l\u2019image du succ\u00e8s marocain.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 8<\/span><span class='epvc-label'> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Dans une tribune publi\u00e9e vendredi 26 juin 2026 , Edwine Endundo, directrice g\u00e9n\u00e9rale de Visco Congo et avocate d\u2019affaires, estime que l\u2019avant-projet de loi sur le contenu local offre \u00e0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":97981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[65],"tags":[],"class_list":["post-97980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tribunes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v27.8) - 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