{"id":98699,"date":"2026-07-17T19:38:47","date_gmt":"2026-07-17T17:38:47","guid":{"rendered":"https:\/\/congopubonline.com\/?p=98699"},"modified":"2026-07-17T21:32:39","modified_gmt":"2026-07-17T19:32:39","slug":"si-les-assureurs-necoutent-pas-les-50-de-femmes-qui-peuplent-le-continent-ils-ne-vendront-rien-evelyne-fassinou","status":"publish","type":"post","link":"https:\/\/congopubonline.com\/?p=98699","title":{"rendered":"\u00ab Si les assureurs n\u2019\u00e9coutent pas les 50 % de femmes qui peuplent le continent, ils ne vendront rien \u00bb (Evelyne Fassinou)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quarante ans d\u2019assurance, dont une vingtaine pass\u00e9s au sein de groupes internationaux en C\u00f4te d\u2019Ivoire, puis douze ann\u00e9es \u00e0 la t\u00eate d\u2019une compagnie qu\u2019elle a fond\u00e9e elle-m\u00eame avant de la fusionner avec un acteur de r\u00e9f\u00e9rence du march\u00e9 b\u00e9ninois. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le parcours d\u2019Evelyne Fassinou, pr\u00e9sidente du conseil d\u2019administration de SUNU Assurances Vie B\u00e9nin, se confond avec plusieurs des grandes \u00e9tapes de la structuration du secteur sur le continent. Invit\u00e9e du plateau de Financial Afrik \u00e0 Cotonou (B\u00e9nin) dans le cadre des \u00c9tats g\u00e9n\u00e9raux de l\u2019Assurance pour tous, elle livre, sans d\u00e9tour, le sujet qui l\u2019occupe d\u00e9sormais \u2014 et qu\u2019elle a fait sien : faire de l\u2019assurance des femmes le levier d\u2019un doublement du taux de p\u00e9n\u00e9tration de l\u2019assurance en Afrique d\u2019ici 2040, port\u00e9 par le Pacte panafricain de l\u2019assurance inclusive adopt\u00e9 le 8 juillet 2026 par la F\u00e9d\u00e9ration des soci\u00e9t\u00e9s d\u2019assurances de droit national africaines (FANAF).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Quarante ans de m\u00e9tier, entre Abidjan, Paris et Cotonou<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9cit commence par un chiffre rond, acquiesc\u00e9 comme on accepte un aveu mi-prudent mi-fier : \u00ab Je suis assureur de m\u00e9tier depuis un certain nombre d\u2019ann\u00e9es \u2014 je ne dirai pas le nombre. \u00bb Quatre d\u00e9cennies qui se racontent en trois actes. Apr\u00e8s des \u00e9tudes de droit et d\u2019assurance en France, la jeune dipl\u00f4m\u00e9e choisit la C\u00f4te d\u2019Ivoire : \u00ab J\u2019ai commenc\u00e9 \u00e0 travailler en C\u00f4te d\u2019Ivoire o\u00f9 j\u2019ai travaill\u00e9 dans les groupes internationaux pendant une vingtaine d\u2019ann\u00e9es \u00bb, dit-elle.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe  id=\"_ytid_91470\"  width=\"1170\" height=\"658\"  data-origwidth=\"1170\" data-origheight=\"658\" src=\"https:\/\/www.youtube.com\/embed\/BRp1MPmMeE4?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=fr&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Au bout de ces deux d\u00e9cennies, le pas se fait plus entrepreneurial et plus personnel. La dirigeante d\u00e9cide de rentrer \u00ab dans une autre grande aventure \u00bb, celle de cr\u00e9er sa propre compagnie d\u2019assurance vie au B\u00e9nin. \u00ab J\u2019ai dirig\u00e9 cette soci\u00e9t\u00e9 pendant 12 ans et c\u2019est un projet qui a \u00e9t\u00e9 vraiment structurant pour moi, qui a permis effectivement de voir que l\u2019assurance peut se rapprocher de gens qui ne connaissaient pas l\u2019assurance. \u00bb Mais pour permettre \u00e0 la compagnie d\u2019aller \u00ab encore plus loin \u00bb, elle engage la fusion avec SUNU Assurances Vie, un acteur d\u00e9j\u00e0 pr\u00e9sent sur le march\u00e9 b\u00e9ninois, dont elle pr\u00e9side \u00e0 ce jour le conseil d\u2019administration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En parall\u00e8le, six ans pass\u00e9s au bureau ex\u00e9cutif de la FANAF ouvrent un autre champ de vision : \u00ab Pendant 6 ans, la fonction de membre du bureau ex\u00e9cutif de la FANAF [\u2026] m\u2019a permis de regarder d\u2019un peu plus haut les probl\u00e8mes de l\u2019assurance africaine. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le d\u00e9clic : ce que le terrain lui a montr\u00e9 sur la place des femmes<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est dans le prolongement de cette exp\u00e9rience continentale que germe le sujet qui, depuis, ne la l\u00e2che plus. \u00ab Je me suis employ\u00e9e [\u2026] \u00e0 surtout me pencher sur la probl\u00e9matique de l\u2019assurance africaine et des femmes, qui est devenue une passion pour moi. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les missions de terrain, dit-elle, ont fait le reste. Quand on parle d\u2019assurance vie, observe-t-elle, les familles qui en b\u00e9n\u00e9ficient t\u00e9moignent aussi de ce qui manque. \u00ab Les femmes sont mises \u00e0 l\u2019\u00e9cart. En tout cas, les assureurs ne vont pas vraiment vers les femmes avec des produits adapt\u00e9s. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u2019o\u00f9 le combat qu\u2019elle a choisi de mener, et qu\u2019elle formule ainsi : \u00ab J\u2019ai voulu [\u2026] montrer que les femmes ont leur r\u00e9alit\u00e9 et qu\u2019il faut les \u00e9couter, conna\u00eetre leur r\u00e9alit\u00e9 pour vraiment aller vers elles et leur donner la bonne solution d\u2019assurance. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Evelyne Fassinou, le sujet n\u2019a rien de philanthropique. C\u2019est m\u00eame, dit-elle, une condition de croissance sectorielle : \u00ab Si nous, assureurs, nous n\u2019allons pas plus vers la client\u00e8le f\u00e9minine qui repr\u00e9sente quand m\u00eame 50 % de la population africaine, nous aurons du mal \u00e0 d\u00e9velopper l\u2019assurance en Afrique. Donc ce n\u2019est pas du social qu\u2019on veut faire, c\u2019est quelque chose de strat\u00e9gique. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Le Pacte panafricain, et la pression de la parole donn\u00e9e<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, pr\u00e9cise-t-elle, les travaux de Cotonou ne resteront pas lettre morte : \u00ab On sait que ces travaux vont d\u00e9boucher sur un pacte panafricain de l\u2019assurance inclusive. L\u2019objectif premier de ce pacte, le pr\u00e9sident de la FANAF l\u2019a dit \u00e0 l\u2019ouverture, c\u2019est de consigner un engagement. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Car le secteur a d\u00e9j\u00e0 vu passer, par le pass\u00e9, de bonnes intentions sans suites : \u00ab On a eu des \u00e9tats g\u00e9n\u00e9raux dans le pass\u00e9 o\u00f9 on a eu beaucoup de bons v\u0153ux, on a d\u00e9cid\u00e9 de faire plein de choses, et on se rend compte que cinq ann\u00e9es plus tard, rien n\u2019a \u00e9t\u00e9 fait. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette fois, l\u2019engagement chiffr\u00e9 existe, et il est net : \u00ab Le doublement du taux de la p\u00e9n\u00e9tration de l\u2019assurance en Afrique d\u2019ici 2040. Quand on sait que la moyenne dans nos pays c\u2019est maximum 1 %, \u00e7a veut dire qu\u2019au moins [\u2026] que tous les pays africains soient au moins \u00e0 2 % de taux de p\u00e9n\u00e9tration d\u2019ici 2040. \u00bb Et de marteler la condition : \u00ab Effectivement, pour qu\u2019on y aille, il ne faut laisser personne de c\u00f4t\u00e9. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nephthali Messanh Ledy<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class='epvc-post-count'><span class='epvc-eye'><\/span>  <span class=\"epvc-count\"> 14<\/span><span class='epvc-label'> Vues<\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Quarante ans d\u2019assurance, dont une vingtaine pass\u00e9s au sein de groupes internationaux en C\u00f4te d\u2019Ivoire, puis douze ann\u00e9es \u00e0 la t\u00eate d\u2019une compagnie qu\u2019elle a fond\u00e9e elle-m\u00eame avant de la&hellip;<\/p>\n","protected":false},"author":1,"featured_media":98701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[844,65],"tags":[],"class_list":["post-98699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-la-une","category-tribunes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v27.8) - 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